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Connell and Engelvuori (1999a, September 01). Using customer opinions to improve operations of a multinational company . ANA - ESOMAR. Retrieved September 25, 2024, from
Connell, S. (1992a, June 15). Market research or market analysis?. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/market-research-or-market-analysis-