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Market research or market analysis?

Date of publication: June 15, 1992

Catalogue: Seminar 1992: Business To Business Marketing

Author: Stephen Connell

Abstract:

This paper reviews the contribution that market research can make to the analysis of market prospects for videotelephony products and services. It argues that assessment of markets for technological innovations, like the videophone, requires a broad approach to the choice of market research methods and sources and that market research professionals, clients and vendors, should not unduly limit the scope of market analysis.

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