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Needel, S. P. (2015a, June 15). The path to purchase. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-path-to-purchase
Needel, S. P. (2013a, June 15). Why Big Data is a small ideaâ¦. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/why-big-data-is-a-small-idea-