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Research papers

The hot buttons that trigger the entire nation

Brands that consistently do well in the market place are the ones that forge long term relationships with the consumer. These brands connect as they are anchored in powerful insights which trigger a positive response with the target audience....

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Subramanian Krishnan, Piyul Mukherjee
March 30, 2003
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Citation

Krishnan and Mukherjee (2003a, March 30). The hot buttons that trigger the entire nation. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/the-hot-buttons-that-trigger-the-entire-nation