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Research papers

Real borders

This paper captures the two faces of India as a traditional developing market – the face lured by increased exposure to Western products and lifestyles, which coexists in complete harmony with the slow to change face rooted in centuries of...

Catalogue: Ethnic Marketing 2000
Authors: Poonam V. Kumar, Sukanya Kripalu
July 1, 2000
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Citation

Kumar and Kripalu (2000a, July 01). Real borders. ANA - ESOMAR. Retrieved June 05, 2024, from


https://ana.esomar.org/documents/real-borders