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Real borders

Date of publication: July 1, 2000

Catalogue: Ethnic Marketing 2000

Authors: Poonam V. Kumar, Sukanya Kripalu

Abstract:

This paper captures the two faces of India as a traditional developing market – the face lured by increased exposure to Western products and lifestyles, which coexists in complete harmony with the slow to change face rooted in centuries of tradition and heritage.

Poonam V. Kumar

Author

This is a long description of some author details.

Sukanya Kripalu

Author

This is a long description of some author details.

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Kumar and Kripalu (2000a, July 01). Real borders. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/developing-brand-strategies-across-borders