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Research papers

Techniques for targeting television advertising to product users

The belief in the potential for direct targeting of television advertising has grown out of five years' experience conducting fourteen Commercial Recognition Studies. In total, one hundred and five housewife- targeted commercials, forty five...

Catalogue: Seminar 1982: Improving Media Research
Authors: Sue Stoessl, Suzanne Hatley
June 15, 1982
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Citation

Stoessl and Hatley (1982a, June 15). Techniques for targeting television advertising to product users. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/techniques-for-targeting-television-advertising-to-product-users