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Techniques for targeting television advertising to product users

Date of publication: June 15, 1982

Catalogue: Seminar 1982: Improving Media Research

Authors: Sue Stoessl, Suzanne Hatley

Abstract:

The belief in the potential for direct targeting of television advertising has grown out of five years' experience conducting fourteen Commercial Recognition Studies. In total, one hundred and five housewife- targeted commercials, forty five men-targeted commercials and sixty adult-targeted commercials have been the subject of our investigation.

Sue Stoessl

Author

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Suzanne Hatley

Author

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Citation

Stoessl and Hatley (1982a, June 15). Techniques for targeting television advertising to product users. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/targeting-consumers-for-new-brands-