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Research papers

What guests want from a hotel

The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hotel.

Catalogue: Leisure 2006
Authors: Louise Holt, Tamsin Jenkins, Sam Gardner
Company: Nunwood
October 8, 2006
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Citation

Holt, Jenkins and Gardner (2006a, October 08). What guests want from a hotel. ANA - ESOMAR. Retrieved May 28, 2024, from


https://ana.esomar.org/documents/what-guests-want-from-a-hotel