Abstract:
The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hotel.
Date of publication: October 8, 2006
Catalogue: Leisure 2006
Authors: Louise Holt, Tamsin Jenkins, Sam Gardner
Abstract:
The paper describes how predictive research analytics has been used to optimise MyTravel's property portfolio, resulting in a redefined hierarchy of importance in terms of what guests want from a hotel.
This is a long description of some author details.
This is a long description of some author details.
This is a long description of some author details.
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https://ana.esomar.org/documents/understanding-the-hotel-guest
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https://ana.esomar.org/documents/tell-me-what-you-want-what-you-really-really-want
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The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld | |
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Holt, Jenkins and Gardner (2006a, October 08). What guests want from a hotel. ANA - ESOMAR. Retrieved April 20, 2024, from
https://ana.esomar.org/documents/tell-me-what-you-want-what-you-really-really-want