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Javel Flores, E. (2024a, April 24). Research Got Talent . ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/research-got-talent-


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An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research

In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...

Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
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Citation

Nino Penuela and Sotomayor (2024a, April 24). An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research. ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/an-uncomfortable-chat-mental-health-lgbtiq-and-market-research-12385


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Acting on the Unsaid

How we can change our thought processes, allowing room for both expression and action, transforming our approach to research and ultimately fostering business growth. And the business grew; this is what Chokis in CARICAM is about.

Catalogue: Latin America 2024
Authors: Carolina Porcari, Luis Alejandro Zarate, Itzelli Vizcaino, Ezequiel Erdei
Companies: PepsiCo, Mega Research
April 24, 2024
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Porcari, Zarate , Vizcaino and Erdei (2024a, April 24). Acting on the Unsaid . ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/acting-on-the-unsaid--12382


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Cilley et al. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/the-human-kaleidoscope-12401


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Angio, C. (2024a, April 24). Building Bridges. ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/building-bridges


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The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
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Citation

Rodriguez Perez and Delgado Calleros (2024a, April 24). The Un-Futuristic Future of Vehicles in Latin America. ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/the-un-futuristic-future-of-vehicles-in-latin-america-12389


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Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


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Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape-12390


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Citation

Garcia-Garcia, M. (2024a, April 24). Methodological Mosaic. ANA - ESOMAR. Retrieved August 02, 2024, from


https://ana.esomar.org/documents/methodological-mosaic-12412