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Anderson and Passingham-Hughes (2003a, September 14). Changing equity of brand labels: The Asia Pacific perspective. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/changing-equity-of-brand-labels--6197
Fanning, J. (2003a, September 14). How can local brands survive in a global world?. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/how-can-local-brands-survive-in-a-global-world-
Marinopoulos and Hill (2003a, September 14). How corporate reputation measurement can be a part of every CEO's KPIs . ANA - ESOMAR. Retrieved September 24, 2024, from
Taylor, Baker and Sterenberg (2003a, September 14). Managing global brands to meet consumer expectations. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/managing-global-brands-to-meet-consumer-expectations
Erdogan, Oktar and Saltik (2003a, September 14). Creating a new corporate culture for sustainable growth and high performance . ANA - ESOMAR. Retrieved September 24, 2024, from
Evans, Vavra, Perkins-Munn, Keiningham and Theodore (2003a, September 14). Driving share-of-wallet through customer satisfaction and brand preference. ANA - ESOMAR. Retrieved September 24, 2024, from
Smith, D. (2003a, September 14). Factoring 'intuition' into the analysis of market research evidence. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/factoring-intuition-into-the-analysis-of-market-research-evidence
DeLamar, Galvin and Rodriguez (2003a, September 14). Building the matrix . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/building-the-matrix-
de Bont, Moons and De Vooght (2003a, September 14). Catching consumers by surprise . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/catching-consumers-by-surprise-