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Research papers

Southeast Asia: See tomorrow, today

For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
May 19, 2015
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Citation

Puehse, T. (2015a, May 19). Southeast Asia: See tomorrow, today. ANA - ESOMAR. Retrieved June 20, 2024, from


https://ana.esomar.org/documents/southeast-asia-see-tomorrow-today-8384