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O'Dwyer, T. (1994a, January 01). How to get quality qualitative research. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/how-to-get-quality-qualitative-research
O'Dwyer and Al-Bassam (1993a, June 15). My problem is your problem. ANA - ESOMAR. Retrieved May 30, 2024, from
https://ana.esomar.org/documents/my-problem-is-your-problem