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Frearson and Richards (1990a, June 15). Margin optimisation throughout the brand life-cycle. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/margin-optimisation-throughout-the-brand-life-cycle
Brousse, J. . (1990a, June 15). Compatibility between decentralisation and cohesion. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/compatibility-between-decentralisation-and-cohesion
Lewis and Worcester (1989a, September 01). Measuring and managing the corporate image. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/measuring-and-managing-the-corporate-image
de Courtivron, G. (1989a, June 15). The successful aiming of communication at the new generation of retirees (French). ANA - ESOMAR. Retrieved September 24, 2024, from
Gruber, J. (1988a, September 01). BC or AC: Before Coca Cola or after Coca Cola. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/bc-or-ac-before-coca-cola-or-after-coca-cola
Fukuhara, Y. (1986a, June 15). Corporate culture and design management of Shiseido. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/corporate-culture-and-design-management-of-shiseido
Blundun and Restall (1980a, June 18). Levi's: The art of staying ahead . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/levi-s-the-art-of-staying-ahead-
Darby, H. R. (1979a, October 01). Current attitudes to development. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/current-attitudes-to-development
Le Maire and Evrard (1974a, September 01). The use of marketing research in large French companies (French). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-use-of-marketing-research-in-large-french-companies-french-