Abstract:

Unilever is a multinational in every sense of the word, operating in 75 countries, employing over 300,000 people. In 1978 Unilever's sales to third parties reached £9,842 million worldwide. It is the 12th largest commercial concern in the world, according to its sales rank, and is the largest in the field of consumer branded and packaged goods which form the major part of its total business.