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Munzinger, U. (1996a, November 11). Program types. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/program-types
Munzinger, U. (1994a, June 15). Brand management and brand measurement. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/brand-management-and-brand-measurement
Munzinger, U. (1993a, September 01). The contribution of strategic market research to the development of successful brand and communication strategies. ANA - ESOMAR. Retrieved September 20, 2024, from
Muslol and Munzinger (1988a, June 15). Beyond pretesting advertising. ANA - ESOMAR. Retrieved September 20, 2024, from
https://ana.esomar.org/documents/beyond-pretesting-advertising