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Program types

Date of publication: November 11, 1996

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Uwe Munzinger

Abstract:

This paper describes the work that has been carried out in order to measure the influences of program types on TV advertising effectiveness measurements. The results of the study clearly demonstrate, that different program types generate different advertising effects, varying according to types of effects, type of advertising and product category.

Uwe Munzinger

Author

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Authors: Heung Chul Lee, Dong Hoon Ma, Tae Kyung Lee

 

June 3, 2007

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Lee, Ma and Lee (2007a, June 03). Program quality evaluation. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/program-quality-evaluation


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Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Paul Street, Mark Husak, Robert Dilworth, Julian Lai

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Street, Husak, Dilworth and Lai (2005a, June 21). Putting products in the program. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/putting-products-in-the-program


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What happens to the audience when a program changes time?

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Peter J. Danaher, Troy Stanton

 

June 15, 1996

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Citation

Danaher and Stanton (1996a, June 15). What happens to the audience when a program changes time?. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/what-happens-to-the-audience-when-a-program-changes-time-


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Citation

Munzinger, U. (1996a, November 11). Program types. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/what-happens-to-the-audience-when-a-program-changes-time-