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Research papers

The ten C's

For some years now, people have been studying the trends underlying the changes taking place in today's society and developing what has become a real research technique: "socio- trends analysis". A number of studies have been carried out rising this...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Vanni Codeluppi, Daniel Weber
Company: RISC International (Europe) SA
June 15, 1989
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Citation

Codeluppi and Weber (1989a, June 15). The ten C's. ANA - ESOMAR. Retrieved May 25, 2024, from


https://ana.esomar.org/documents/the-ten-c-s