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Research papers
Architectural guidelines for castles in the sky (German)
Modern saturated markets differ from the old markets in many respects. The rules of success and failure have changed. Conservative marketing confined to the perfecting and variation of old product categories often degenerates into fruitless games...
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Udo Reuter
Company: IMW-KOELN GmbH & Co. KG
September 1, 1992
Research papers
The effect of bar code scanning technology on marketing, merchandising and research practices within the US packaged goods industry, and outlook and implications for the spread of this technology to the international market
The 1980's saw a fundamental change In the nature of syndicated marketplace Information in the US. A change which has had profound effects on marketing, merchandising and research practices. As the spread of this technology to other countries Is...
Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: George R. Garrick
June 15, 1992
Research papers
The changing process of innovation
In today's high-speed markets companies are having to learn new ways of handling the process of innovation. This paper examines the reasons for this change, and the ways that some automobile companies are introducing their own forms of high-speed...
Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Richard Brookes
June 15, 1992
Research papers
The European business travel market
This paper contains a discussion of the methods by which the value of the European business travel market is estimated and reviews the types of research undertaken in the business travel sector. The basic shortcomings of using market research to...
Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Kevin OâBrien
June 15, 1991
Research papers
Shifting the scene, shifting focus
Innovation is the key word of the nineties. As changes take place in rapid succession, greater demands will be made on the innovative capabilities of organizations. Innovation is not only needed in the field of product development and the creation of...
Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Sandra Minnee
June 15, 1990
Research papers
New products and services delivery system in banking
It has been five years now since the foreign banks had tried "to break" the traditional relationship between customers and Spanish banks with a product banking approach. They launched new products with innovative features like the house mortgage...
Catalogue: Seminar 1990: New Product Development
Author: Alberto Hernandez
June 15, 1990
Research papers
A guide to the public database worldwide and the way to use it for a better marketing
In the field of information one can observe two simultaneous phenomena which, of course, are somewhat related: 1. Everything is going faster and faster : the life of a product gets shorter and shorter, new materials are available, more competitors...
Catalogue: Seminar 1990: How To Cope With Data Overload
Author: François Libmann
June 15, 1990
Research papers
