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Research papers

A combination of hard and soft data to predict family performance

The paper presents the design and experience so far of a project aimed at the development of methods to estimate simultaneously changes in objective resources, the effect of these changes on the individual's or household's subjective perception of...

Catalogue: Papers 1982: Social Research And Prediction
Authors: Mats Linde, Viveka Linde
Company: Marknads Systematik AB
June 15, 1982
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Citation

Linde and Linde (1982a, June 15). A combination of hard and soft data to predict family performance. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/a-combination-of-hard-and-soft-data-to-predict-family-performance


Research papers

Getting back to basics

We thus set out to find a panel of Self Determined Men in the U.K. whose life style, leisure activities, interests, values, attitudes, opinions, self-image, shopping, media habits and personality type we could study. Getting to know the personality,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Barbara Mostyn, David Walters
November 1, 1977
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Citation

Mostyn and Walters (1977a, November 01). Getting back to basics. ANA - ESOMAR. Retrieved June 17, 2024, from


https://ana.esomar.org/documents/getting-back-to-basics