Abstract:
The paper presents the design and experience so far of a project aimed at the development of methods to estimate simultaneously changes in objective resources, the effect of these changes on the individual's or household's subjective perception of these changes. Throughout the project a differentiation is made between objective resources and the individual's subjective perception - or subjective resources. Young couples expecting their first child are selected to represent individuals subjected to change. The objective and subjective resource situation of the couples, as a couple and individually, are estimated before the arrival of the child and at two stages after its birth. A combination of cross-sectional and longitudinal measurements of 100 couples are employed. Overtime measurement methods have changed from personal unstructured interviews to mailed questionnaires and respondents' own registration of both hard and soft data.
Research Papers
Buying situation and buyer's information behaviour
Catalogue: The European Marketing Research Review 1972
Author: Kjell Gronhaug
 
June 15, 1972
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Data collection methods applied in Algeria, Egypt, Turkey and Colombia
Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Viveka Linde
Company: Marknads Systematik AB
September 1, 1981
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Radar dynamics
Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Viveka Linde, Hasse Abrahamson
 
June 15, 1987
