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Beck, V. (1997a, June 15). The forgotten characteristic of print advertising. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/the-forgotten-characteristic-of-print-advertising
Beck and Rodenburg (1995a, November 01). Quality planning. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/quality-planning