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Frost, W. A. (1973a, June 01). Cost-effective market mapping using the "Item X Use" concept. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/cost-effective-market-mapping-using-the-item-x-use-concept
Frost, W. A. (1971a, June 15). A simulation model for the development and control of products their packaging and advertising. ANA - ESOMAR. Retrieved September 25, 2024, from
Frost, W. A. (1970a, June 15). The development of a technique for measuring the reactions of general practitioners to mailing pieces and journal advertisements . ANA - ESOMAR. Retrieved September 25, 2024, from