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Research papers

Bag stories

Greet, Wendy and Ute shamelessly talked with women about the content of their bag. So did their partners around the world, from Shanghai to Stockholm. Bags from 15 countries will tell the stories of their owners. Female insights based on one of the...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Ute Rademacher, Wendy Hesseling, Greet Sterenberg
Company: Colibri Research
November 20, 2008
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Citation

Rademacher, Hesseling and Sterenberg (2008a, November 20). Bag stories. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/bag-stories