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Bag stories

Date of publication: November 20, 2008

Catalogue: Qualitative 2008: Consumer Choice

Company:

Authors: Ute Rademacher, Wendy Hesseling, Greet Sterenberg

Abstract:

Greet, Wendy and Ute shamelessly talked with women about the content of their bag. So did their partners around the world, from Shanghai to Stockholm. Bags from 15 countries will tell the stories of their owners. Female insights based on one of the most intimate accessories in a woman's life: her handbag. An international perspective on a universal female bond (me and my bag) and cultural differences. Their learned that a handbag is not only full of secrets but also full of hidden needs. Getting curious?

Ute Rademacher

Author

This is a long description of some author details.

Wendy Hesseling

Author

This is a long description of some author details.

Greet Sterenberg

Author

This is a long description of some author details.

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Rademacher, Hesseling and Sterenberg (2008a, November 20). Bag stories. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-latinas-beauty-bag