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Dunning, W. A. (1995a, June 15). There's no need to re-invent the wheel. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/there-s-no-need-to-re-invent-the-wheel
Dunning, W. A. (1974a, December 04). Predicting product performance on the basis of consumer opinions. ANA - ESOMAR. Retrieved September 23, 2024, from
https://ana.esomar.org/documents/predicting-product-performance-on-the-basis-of-consumer-opinions