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Research papers

Summary: How to triple sales through innovation in a conservative environment

"Passendale" is a remarkably successful case history in the product and brand development area. Not so much due to a unique research programme but more to the external environment in which it was executed and to the results obtained.

Catalogue: Seminar 1983: New Product Development
Author: Wim van Hees
October 2, 1983
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Citation

van Hees, W. (1983a, October 02). Summary: How to triple sales through innovation in a conservative environment . ANA - ESOMAR. Retrieved September 21, 2024, from


https://ana.esomar.org/documents/summary-how-to-triple-sales-through-innovation-in-a-conservative-environment-