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Hester, M. (2021a, June 10). Navigating the fear factor in consumer choice. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/navigating-the-fear-factor-in-consumer-choice
Hong and Saeed (2012a, April 17). Staying on top, leveraging business analytics. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/staying-on-top-leveraging-business-analytics