Staying on top, leveraging business analytics

Date of publication: April 17, 2012


Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are racing for a bigger share of the pie, though with relatively small investment pockets. The business objective of 'growth with constrained investments' demands businesses perform on a high volume/high ROI matrix. This presentation provides an approach towards building the application and implementation of data driven decisions along with business hypotheses, experience and judgment in driving business performance.

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