Abstract:

Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are racing for a bigger share of the pie, though with relatively small investment pockets. The business objective of 'growth with constrained investments' demands businesses perform on a high volume/high ROI matrix. This presentation provides an approach towards building the application and implementation of data driven decisions along with business hypotheses, experience and judgment in driving business performance.