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Videos

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
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Citation

Phan Quang, T. (2016a, June 15). One is greater than one million. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million


Videos

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, June 15). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile


Videos

Breaking news from ESOMAR

Latest news in the research industry.

Catalogue: Asia Pacific 2016: Get Connected!
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news from ESOMAR. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/breaking-news-from-esomar


Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money


Research papers

One is greater than one million

To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought.One powerful finding provided by market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
May 19, 2016
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Citation

Phan Quang, T. (2016a, May 19). One is greater than one million. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/one-is-greater-than-one-million-8651


Research papers

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit
Company: Nielsen
May 19, 2016
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Citation

Panchawati, Ambat, Raj and Dixit (2016a, May 19). Bringing mindfulness into micro moments. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/bringing-mindfulness-into-micro-moments


Research papers

Myth VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Dangjaithawin Anantachai
Company: INTAGE HOLDINGS Inc.
May 19, 2016
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Citation

Anantachai, D. (2016a, May 19). Myth VS facts. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/myth-vs-facts


Research papers

Chinese gen Y: The generation of opportunities

This paper offers the key findings from a study done on Generation Y (born 1980 to 1990) in China, providing a close look at these new Chinese super consumers that shape the presence and the future of the mass Chinese consumer society.By exploring...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Dirk Ziems, Sami Wong
Company: concept m research + consulting GmbH
May 19, 2016
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Citation

Ziems and Wong (2016a, May 19). Chinese gen Y: The generation of opportunities. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/chinese-gen-y-the-generation-of-opportunities


Research papers

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Pravin Shekar
May 19, 2016
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Citation

Shekar, P. (2016a, May 19). Stay AGILE or?. ANA - ESOMAR. Retrieved May 26, 2024, from


https://ana.esomar.org/documents/stay-agile-or-