Myth VS facts

Date of publication: May 19, 2016

Abstract:

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing continues to be relatively high. This paper gives a better understanding of the myth vs. facts about seniors and highlights powerful strategies that resonate with this growing and high-spending power target.

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