Abstract:

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted a broad based study to understand their mobile habits over a period of three months, but then delved deeper into three categories of general interest Apparel, Travel and Haircare. We followed this up with an even more extensive study on hotel booking pathways. Our findings are very encouraging and clearly indicate that this approach and technical setup are very suitable for the entire region, providing valuable and highly granular insights. We'll share and discuss our detailed findings as well as the methods used.