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Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/integrated-pricing-strategy-11650
Minocha, S. (2018a, May 13). Pricing of enormous number of features. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/pricing-of-enormous-number-of-features
Sexton, Sen, Jain and Gorti (2015a, June 15). Measuring pricing power of a global brand in an Asian market. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market
Chen and Olsen (2013a, June 15). Knorr. ANA - ESOMAR. Retrieved July 30, 2024, from
https://ana.esomar.org/documents/knorr