Abstract:
How holistic is your approach to making decisions on the most important marketing lever?
Research Papers
Integrated pricing strategy
Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020
Research Papers
Illicit trade
Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
April 13, 2016
Research Papers
Measuring pricing power of a global brand in an Asian market
Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen
 
June 15, 2015
