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Integrated pricing strategy

Date of publication: November 3, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Company: Diageo

Author: Arvind Sainath

Abstract:

How holistic is your approach to making decisions on the most important marketing lever?

Arvind Sainath

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Research Papers

Integrated pricing strategy

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Arvind Sainath

Company: Diageo

November 2, 2020

Research Papers

Developing a global pricing strategy

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Clive Sims, Adam Phillips, Trevor Richards

June 15, 1991

Research Papers

Integrated research

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Miroslav Holda

September 1, 1974

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Type	Title	Authors
	The development of marketing research in the Indian Union	Authors: Eric Paul Woollett Da Costa
	Analysis and evaluation of channels of distribution in consumer goods industries	Authors: F. R. BÃ¶hne
	Distribution surveys about food-stuffs	Authors: Philippe Baur
	Market research and management decisions	Authors: N. J. Squirrell
	The use of market research in international marketing management	Authors: Roger Goldsmith
	The pricing of new products	Authors: Andre Gabor, Clive Granger
	Some techniques and interesting results in discrimination testing	Authors: Colin Greenhalgh
	Sources of bias in sensory evaluations as applied to food and beverages	Authors: A. Kondos, Charles W. Clunies-Ross
	Advertising for consumer durable goods	Authors: H. A. van Stiphout
	Company image research as a basis for umbrella advertising	Authors: Paul Howard Berent