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Integrated pricing strategy

Date of publication: November 3, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Company: Diageo

Author: Arvind Sainath

Abstract:

How holistic is your approach to making decisions on the most important marketing lever?


Arvind Sainath

Author

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Research Papers

Integrated pricing strategy

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Arvind Sainath

Company: Diageo

November 2, 2020

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Citation

Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/integrated-pricing-strategy


Research Papers

Illicit trade

Catalogue: Latin America 2016: Research Renovation

Author: Lourdes Alvarez-Chavarria

Company: Euromonitor International

April 13, 2016

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Citation

Alvarez-Chavarria, L. (2016a, April 13). Illicit trade. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/illicit-trade


Research Papers

Measuring pricing power of a global brand in an Asian market

Catalogue: Asia Pacific 2015: Asia Means Business

Authors: Venu Gorti, Ruchira Jain, Don Sexton, Kamal Sen

 

June 15, 2015

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Citation

Gorti, Jain, Sexton and Sen (2015a, June 15). Measuring pricing power of a global brand in an Asian market . ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market-


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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/measuring-pricing-power-of-a-global-brand-in-an-asian-market-