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Integrated pricing strategy

Date of publication: November 3, 2020

Catalogue: Asia Pacific 2020 - Insights Festival

Company: Diageo

Author: Arvind Sainath

Abstract:

How holistic is your approach to making decisions on the most important marketing lever?


Arvind Sainath

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Research Papers

Integrated pricing strategy

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Arvind Sainath

Company: Diageo

November 2, 2020

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Citation

Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/integrated-pricing-strategy


Research Papers

Developing a global pricing strategy

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Authors: Clive Sims, Adam Phillips, Trevor Richards

 

June 15, 1991

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Citation

Sims, Phillips and Richards (1991a, June 15). Developing a global pricing strategy. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/developing-a-global-pricing-strategy


Research Papers

Integrated research

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Miroslav Holda

 

September 1, 1974

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Citation

Holda, M. (1974a, September 01). Integrated research. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/integrated-research


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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved October 31, 2025, from


https://ana.esomar.org/documents/integrated-research