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Yasue and Wen (1998a, June 15). Asian youth and implications for marketing strategies. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/asian-youth-and-implications-for-marketing-strategies
Tanaka and Yasue (1998a, June 15). Advertising creative strategies in Asia . ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/advertising-creative-strategies-in-asia-
Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved September 25, 2024, from
https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement