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Global guidelines for television audience measurement

Date of publication: June 15, 1998

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Peter Menneer

Abstract:

The international joint industry Audience Research Methods (ARM) Group plans to publish GGTAM, its Global Guidelines for Television Audience Measurement, in spring 1999. This paper first reviews the origin of these internationally endorsed and professional guidelines, and subsequently summarizes the ten (guiding) principles of the guidelines, along with some key components, such as data collection and data reporting.

Peter Menneer

Author

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Citation

Menneer, P. (1998a, June 15). Global guidelines for television audience measurement. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/global-guidelines-for-television-audience-measurement