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Lindberg-Repo and Brookes (2006a, February 27). Customers and brands. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/customers-and-brands
Stein and Breyer (2006a, February 27). Brand intelligence. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/brand-intelligence
Dye, Mills, Katsinikas and Tarkar (2006a, February 27). Understanding the path to purchase. ANA - ESOMAR. Retrieved June 14, 2024, from
https://ana.esomar.org/documents/understanding-the-path-to-purchase