Back

Understanding the path to purchase

Date of publication: February 27, 2006

Catalogue: Automotive 2006

Company: Nielsen

Authors: Andrew Dye, Michael Mills, Tina Katsinikas, Nicole Tarkar

Abstract:

The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preferences. This paper discusses a new model and method of understanding and influencing the path to purchase using the rules that consumers use in this journey, and the key moments of influence that affect the purchase decision. Recent developments in Cognitive Psychology provide the new insights which underpin DeltaQual™.

Andrew Dye

Author

This is a long description of some author details.

Michael Mills

Author

This is a long description of some author details.

Tina Katsinikas

Author

This is a long description of some author details.

Nicole Tarkar

Author

This is a long description of some author details.

This could also be of interest:

Videos

The path to purchase

Catalogue: Congress 2015: Revelations

Author: Stephen P. Needel

 

June 15, 2015

×

Citation

Needel, S. P. (2015a, June 15). The path to purchase. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-path-to-purchase


Research Papers

Path to purchase

Catalogue: Congress 2015: Revelations

Author: Stephen P. Needel

 

October 1, 2015

×

Citation

Needel, S. P. (2015a, October 01). Path to purchase. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/path-to-purchase


Research Papers

Passive measurement: Path to purchase

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia

Companies: Google, Nielsen

November 2, 2020

×

Citation

Saigal et al. (2020a, November 02). Passive measurement: Path to purchase. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/passive-measurement-path-to-purchase


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Dye, Mills, Katsinikas and Tarkar (2006a, February 27). Understanding the path to purchase. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/passive-measurement-path-to-purchase