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Le Maire and Evrard (1977a, November 01). From data collection to data analysis. ANA - ESOMAR. Retrieved June 30, 2024, from
https://ana.esomar.org/documents/from-data-collection-to-data-analysis
Bouroche, Marc and Tenenhaus (1975a, August 01). Application of conjoint measurement to marketing problems and media research. ANA - ESOMAR. Retrieved June 30, 2024, from