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From data collection to data analysis

Date of publication: November 1, 1977

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Patrick Le Maire, Yves Evrard

Abstract:

One of the most important trends in the area of marketing research during the seventies is the considerable increase of the use of multivariate methods of data analysis. After being used as a complement to the usual techniques of classification, multivariate analysis is becoming more integrated into the research process. This integration reinforces the interactions between data collection and data analysis which it is the purpose of this communication to analyze.

Patrick Le Maire

Author

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Yves Evrard

Author

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Author: Per Lundgren

 

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Lundgren, P. (1999a, June 15). Office-based data collection. ANA - ESOMAR. Retrieved June 03, 2025, from


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Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Niels J. Grommé

 

September 1, 1998

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Author: Gerd Meier

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Citation

Le Maire and Evrard (1977a, November 01). From data collection to data analysis. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/changing-data-collection-methods-means-different-kind-of-data