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Biard, R. (1973a, June 01). Diversification. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/diversification
, C. (1973a, April 28). Amcel paired-comparison test and group discussion. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/amcel-paired-comparison-test-and-group-discussion
Greenhalgh, C. (1971a, August 01). Generating new product ideas . ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/generating-new-product-ideas-
Adler, M. K. (1966a, September 01). The marketing management of research and development. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-marketing-management-of-research-and-development