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Research papers

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Tom De Ruyck, Erkan Balkan, Joeri Van den Bergh, Anouk Willems
Company: InSites Consulting
September 26, 2013
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Citation

De Ruyck, Balkan, Van den Bergh and Willems (2013a, September 26). Think big and connect to the Max. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max-8082


Research papers

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Filip De Boeck, Joeri Van den Bergh, Stefano Tabogo, Alice Merlo, Annelies Verhaeghe
Company: InSites Consulting
September 26, 2013
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Citation

De Boeck, Van den Bergh, Tabogo, Merlo and Verhaeghe (2013a, September 26). The art of research. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/the-art-of-research-8079


Videos

Think big and connect to the Max

PepsiCo wanted to (re)connect the Ruffles brand with Turkish youngsters. For six weeks a market research online community (MROC) was the central hub in which a dialogue took place between Gen Y, the Ruffles brand team and the advertising agency. In...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Erkan Balkan, Joeri Van den Bergh, Tom De Ruyck
Company: InSites Consulting
June 15, 2013
×

Citation

Verhaeghe, Balkan, Van den Bergh and De Ruyck (2013a, June 15). Think big and connect to the Max. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/think-big-and-connect-to-the-max


Videos

The art of research

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition...

Catalogue: Congress 2013: Think Big
Authors: Annelies Verhaeghe, Alice Merlo, Filip De Boeck, Joeri Van den Bergh, Stefano Taboga
Company: InSites Consulting
June 15, 2013
×

Citation

Verhaeghe, Merlo, De Boeck, Van den Bergh and Taboga (2013a, June 15). The art of research. ANA - ESOMAR. Retrieved May 30, 2024, from


https://ana.esomar.org/documents/the-art-of-research