The art of research

Date of publication: June 15, 2013

Abstract:

A picture shows at a glance what it takes a dozen pages of a book to expound. Working with pictures within market research presents its own challenges and opportunities. Experience the power of images in our research art exhibition. The exhibition will explain how visual analysis of social media data lead to a digital segmentation that forms the base of a digital strategy on Pinterest. Moreover, it will demonstrate that pictures are also a great means to break down communication barriers between consumers and marketers.

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