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Tenzer, Wu and Fagan (2016a, June 15). The science of engagement. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-science-of-engagement
Perlich, C. (2016a, June 15). Predictive marketing. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/predictive-marketing
Gitelman, Cid and Mastrini (2015a, June 15). The data party has just begun (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-data-party-has-just-begun-spanish-
Freehauf, Lozier and Maves (2015a, June 15). Insight to action: Using survey data to target customers and increase ROI through digital media. ANA - ESOMAR. Retrieved September 24, 2024, from
Prins, van Dam, Pot and Leeflang (2014a, June 15). Communication analytics: Effectiveness research for conversion based campaign planning. ANA - ESOMAR. Retrieved September 24, 2024, from
Aleixo and Marcondes (2014a, June 15). Beyond brand tracking (Spanish). ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/beyond-brand-tracking-spanish-
Bird, G. (2014a, June 15). Building relationships that matter. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/building-relationships-that-matter-8166
Bourque and Lagarde (2013a, June 15). Communicating on early childhood development. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/communicating-on-early-childhood-development