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Research papers
The Value Equation: How Can Behavioural Science Increase Brand Value?
In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process using a value equation model to boost brand value:...
Catalogue: Asia Pacific 2023 - Innovation
Authors: Richard Bordenave, Divya Radhakrishnan, Sophie Mahe, Ted Uloft
November 22, 2023
Research papers
From hype to reality
Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...
Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
Research papers
