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The researchification of games

Date of publication: October 26, 2011

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Company: BrainJuicer

Author: Peter Harrison

Abstract:

This paper addresses the role of games in market research.It provides a working definition of what a game is and why the role currently assigned to games by market research misses the broader opportunity that they offer. Research games can be used to get us closer to real-life mindsets. Market research can learn from game designers and how we might create great games and research experiences that can be enormously beneficial to clients seeking to understand and predict behaviour.

Peter Harrison

Author

This is a long description of some author details.

Research Papers

Gamification

Catalogue: Congress 2011: Impact

Authors: Kyle Findlay, Kirsty Alberts

Company: KANTAR TNS Malaysia

September 18, 2011

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Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/gamification


Research Papers

The game experiments

Catalogue: Congress 2011: Impact

Authors: Deborah Sleep, Jon Puleston

Companies: GMI (Global Market Insite), Engage Research

September 18, 2011

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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-game-experiments


Research Papers

Engage, inspire, act

Catalogue: Congress 2011: Impact

Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues

Companies: InSites Consulting, Unilever

September 18, 2011

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Citation

Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/engage-inspire-act


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Citation

Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/engage-inspire-act