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Videos

Your Honor, this is the future of automation

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Catalogue: Congress 2017: Visionary
Authors: Annelies Verhaeghe, Katia Pallini
November 28, 2017
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Citation

Verhaeghe and Pallini (2017a, November 28). Your Honor, this is the future of automation. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/your-honor-this-is-the-future-of-automation


Videos

Faster. Smarter. Better? The future of data viz and fact based decision making

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on...

Catalogue: Congress 2017: Visionary
Author: Alexander Skorka
November 27, 2017
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Citation

Skorka, A. (2017a, November 27). Faster. Smarter. Better? The future of data viz and fact based decision making. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/faster-smarter-better-the-future-of-data-viz-and-fact-based-decision-making


Videos

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
November 27, 2017
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Citation

Souda and Zamarian (2017a, November 27). Can chairs talk?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/can-chairs-talk--9179


Research papers

Can chairs talk?

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies.Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing...

Catalogue: Congress 2017: Visionary
Authors: Preriit Souda, Chiara Davanzo Zamarian
Company: KANTAR TNS Malaysia
September 4, 2017
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Citation

Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/can-chairs-talk-


Research papers

From hype to reality

Artificial intelligence in market research: from hype to reality! Sharing two successful case studies with pioneering clients & academia. Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research...

Catalogue: Congress 2017: Visionary
Authors: Steven Debaere, Tom De Ruyck, Kristof Coussement
Company: InSites Consulting
August 28, 2017
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Citation

Debaere, De Ruyck and Coussement (2017a, August 28). From hype to reality. ANA - ESOMAR. Retrieved June 03, 2024, from


https://ana.esomar.org/documents/from-hype-to-reality