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Can chairs talk?

Date of publication: September 4, 2017

Catalogue: Congress 2017: Visionary

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Authors: Preriit Souda, Chiara Davanzo Zamarian

Abstract:

This paper illustrates how we had to be agile and push the boundaries- yet in doing so we were able to reshape the client's long term strategies. Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategise its future brand positioning.

Preriit Souda

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Chiara Davanzo Zamarian

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Souda and Zamarian (2017a, September 04). Can chairs talk?. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/car-talk