Abstract:

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on how organizations work, interact, communicate, and collaborate with data in the future. Trends such as automated survey designs, self-service data discovery, mobile insights-to-go, real time and predictive analytics, infographic storytelling, virtual reality and artificial intelligence will influence organization’s strategies, operations, and investments for information. Which of these trends will have the greatest impact on the Market Research industry? What does our world look like in 5, 10, and 20 years from now? Learn how we can take advantage of these innovations today and add value to our research designs and processes.